Jack Humphrey’s Authority Black Book 2008 – Very Necessary
March 26, 2008 at 8:22 am | In Authority Black Book 2008, Jack Humphrey, good design, mindset, web 2.0 | 13 CommentsThe Marketer Review has moved to
http://www.marketerreview.com/
Click here to get to the article you’re currently reading, on the new Marketer Review
Like most second editions the changes made to the Authority Black Book 2008 aren’t huge, but they’re very necessary.
Authority Black Book 2007
I read the Authority Black Book 2007 as a beginner blogger, about a year ago. It was very overwhelming and very essential. I used it as a checklist of things that must be done, in order to forward my online ventures. A friend sent me the 2008 addition of Authority Black Book, a couple weeks ago, and I had realized I have yet to mention this interesting tool.
What’s new in Authority Black Book 2008?
First, I’m happy to see that Jack Humphrey put the design of the book in the hands of professionals. The new Authority Black book is looking spiffy and professional. Applause! 
Second, a very important lesson was learned, from the first book, about mindset. Authority Black Book is much like a technician’s pamphlet. It’s written almost like a grocery shopping list. The original Black Book said very little about mindsets and the things that were said may be axioms, but who says axioms don’t have to be explained? 
As such, the most substantial addition to the 2008 Authority Black Book is its introduction, which explains the fine points of using such a technically overloaded book. Efficiency and focus are Humphrey’s mantra, and if you guide yourself through the Black Book, with that mindset in mind, you’ll be on the right path.
A word about Authority and Web 2.0
Authority and Web 2.0 have been the two buzz-words of 2007. So I thought I’d take a couple paragraphs to clear them up. As they are really the epitome of what you’re doing online, whether you know it or not.
Web 2.0 is all about connecting- listening and expressing yourself. The idea is to open up the platform of expression as widely and deeply as possible. (Widely= the more people express themselves the better. Deeply= By collecting many expressions on the same subject, we may come to understand it better). The amazing thing about the web is that it’s become the biggest humanity conservation project to ever exist. It is so big that it became a universe on it’s own, encompassing other huge planet-sized projects, like Project Gutenberg and the constellation of projects held by the Wikimedia Foundation.
Authority, in the universe of Web 2.0, is a currency of power. (Unfortunately, where Homosepians roam, so does the never ending quest for power. I guess it’s one of our most basic instincts.) This is where you come in. In order to sway markets, you need power- you need authority. The nature of Web 2.0 gives everyone a fair chance at power. You don’t have to be rich, young or good looking, you have to have a good idea and communicate it well and in mass proportions. Those who will communicate well will win this battle of survival.
Choosing Your Form of Communication- Where I Disagree with Authority Black Book
One of the main focuses, in the Authority Black Book, is multy-media. Basically you can choose to communicate, on the web, in three medias: Writing, Audio and Video (=Blogging, Podcasting and well… Video). Humphrey is of the notion that we should all learn to do everything (or hire someone to do it for us)- I agree. The more mediums you use, the more your message will spread out. I don’t agree, however, in the sense that those who don’t do video or podcasting really have anything to freak out about. Video never killed the radio store. Radio may be less lucrative, but people still use it daily. As such, video-blogging will probably not kill written blogs.
Watch for the Pitch
Don’t forget that, in this business, people don’t give out free stuff for nothing. “Creating value” is the buzz-phrase of 2008. Creating value is a marketing tactic. Authority Black Book is suppose to get you to buy.
Authority Black Book 2008 is a long list of promotion possibilities, almost a type of Yellow Pages for Web 2.0.
13 Comments »
RSS feed for comments on this post. TrackBack URI
Leave a comment
Author
Get your Free Weekly Review
My 5 Star System
This sucks!
Needle in a hay stack.
OK.
A few solid tips.
Good stuff!
Can't live without it!
Free E-book
Help yourself to a copy of my new free e-book, Tali's Uncensored Guide to the Long Copy Sales Letter.
Don't forget to post a review!
Read about me and 23 other bloggers, on the first edition of Blogholigy.
If you would like to be featured on the next issue of bloghology, contact Mert Erkal.Other Places I write
Like my writing?
Blog at WordPress.com. | Theme: Pool by Borja Fernandez.
Entries and comments feeds.
Tali,
Wow – thank you for this review! I have seen tons of them for ABB and this one wins, hands down, for a lot of reasons. Great writing and even handed. Much appreciated. Keep up the great blog!
Comment by Jack Humphrey — March 26, 2008 #
[...] had time to check this review out and I’m glad I did. This review of Authority Black Book, by Tali Shapiro, (recently voted one of the 6 Sexiest Girls in SEO)* was different. You’ve [...]
Pingback by Sexy Women In SEO? You Better Believe it! | Blog Marketing Strategies by Blog Marketing Expert Jack Humphrey — March 26, 2008 #
Thank you Jack for taking the time to comment and all the compliments!
I go back to the Black Book all the time, it’s a real treasure.
Comment by talishapiro — March 27, 2008 #
So you’re the Sexy SEO that Jack was talking about, eh? I have to say they got this one right. Great blog too. I’ll be reading your ebook over the next few days. Look for a review…
Comment by Len Estrada — March 27, 2008 #
I knew this one was gonna come back and bite me in the ass.
Len thanks, I’ll be looking forward to it
Comment by talishapiro — March 28, 2008 #
Hi
Loved the review –
I think the point you made about choosing communication methods is partly true, but maybe it’s the amount of traffic / potential customers that you’d miss out on by NOT getting into video/audio or whichever..!
Comment by Jerry — March 29, 2008 #
a make money blogging carnival – March 28, 2008
Welcome to the March 28, 2008 edition of a make money blogging carnival.
Jimmy Sansi presents Memo To Entrecard Users: Get A Clue posted at The Kaizen Business.
Lee McIntyre presents Low Cost Way to Get 1,000 Workers Today posted at Lee M…
Trackback by SuccessPart2.Com — March 29, 2008 #
Thanks Jerry,
I do agree you could possibly get more traffic, using audio or video, I just don’t agree it’s the media, but the content. I don’t think I’ve yet to hear anyone prove that you get more traffic with video than written content. I’m pretty sure it’s empirically impossible to prove, because good content is good content and it will drive traffic, no matter what media it’s in.
Again, that’s just my opinion, but I love to be proved wrong
Comment by talishapiro — March 30, 2008 #
Hi Tali,
I’ve found your blog from Jack Humphrey’s, and I stuck around to hear your views on Authority Black Book 2008.
You’ve summarized the book very well. It IS a fantastic resource.
And I’m glad that you asked the question about video. I’ve been wondering if, by not doing any video or podcasting, that I might be missing out on some traffic.
I’m sure I am to some degree, but I feel better that others aren’t so sure.
Thanks again!
Comment by Wulf Gar — March 30, 2008 #
Thanks Wulf
I hope I’m not creating reasons for people not to do things
Comment by talishapiro — March 30, 2008 #
Blog Carnival: Review Bloggers 17th Edition
Welcome to the March 31, 2008 Edition of the Review Bloggers Carnival! It’s no secret. I like getting stuff. I like writing about the stuff that we like and perhaps make my family’s life a little easier. Especially, if it
Trackback by This Full House Reviews — March 31, 2008 #
[...] of other top level bloggers out there. This morning I was reading on a womans blog by the name of Tali Shapiro. I was reading some stuff about her from some of the links on Jack’s site as well. She sure [...]
Pingback by Social Power Linking and The Authority Black Book | Viral Marketing — March 31, 2008 #
Hi Tali,
I was doing a little stats backtracking today and found myself HERE! Hooray! Just in time to congratulate you on your sexy write-up.
Still haven’t written my adsene piece yet, too busy writing about cartoons and COMPLAINING about the new WordPress.
But since I was here I noticed you had a few book reviews going, and I confess I haven’t read any of these yet, however I did want to address this issue of utilizing muliple mediums to reach people. I’m with you; content is the core. But I also beleive there is a natural progression as an individual’s wellknowness increases.
Let’s take our old pal John Chow for example. A few weeks ago he got a write up in a local paper. And then a second one. So I commented on his blog, that he should expect to hear from TV news or a magazine for a feature soon, and ultimately he’d be offered some kind of TV SHOW before this year is over. One week later he was doing TV news. Or take the Digg dude-a progression from website, to newspapers, to the 60 million dollar magazine cover, and of course the tv show.
So I don’t think a blogger MUST be involved with audio or video, but as you begin to float to the top like Ivory soap people will want to talk to you-and reaching the masses typically means mass communication.
Comment by Dave from Welcome Back Rosenthal — April 2, 2008 #