The Rise of the Author – More than a Free Marketing Report
February 20, 2008 at 7:57 am | In internet marketing, marketing gurus | 8 CommentsThe Marketer Review has moved to
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I’d love to call Mark Joyner the most revolutionary man in our industry, but he’s not just an internet marketer and hasn’t just been one for a long time.
The more I read Joyner the more I tend to like him
I’ve written before that it wasn’t love-at-first-site-visit for me and Mark Joyner, but my respect for this man deepens with each amazing launch he makes. While others talk about giving value to your prospect, Joyner owns it.
A look at The Rise of the Author
First of all: Go read it. Just do it- it’s that good. What’s so good about it?
- It’s not selling anything (but Joyner himself- excellent customer obtaining tactic).
- It’s a great read – Joyner is evidently an educated man, reads the greats from Marshall McLuhan to Noam Chomsky.
- It’s inspiring – seriously, how many free reports are you going to read this week that will deeply inspire you? (Check out page 66 for the Your Place in History challenge.)
- It’s got a bird’s eye-view on what’s going on, so I’d be watching this guy like..well… a hawk.
The Sales Tactics in The Rise of The Author
Once again, at this point, it doesn’t seem as though The Rise of the Author is selling something. That said, it is the epitome of a sales letter:
- Cutting to the chase – The first sentence of this ebook is “If you want a summary…please skip to…”. Many marketing emails start like this, ultimately saying, you could bother reading this pitch, or go straight to the point.
- Benefits – In this ebook Joyner is selling the idea that you should become a printed author. He starts with stating the benefits:
- ”More leads and sales for your business” – money.
- ”More “expert power” or credibility” – the buzz-word “authority” should be popping into your mind, as we speak.
- ”Speaking engagements” – respect.
- ”Appearances in TV, radio, magazines, newspapers…” – fame.
- ”A high level of personal respect” – need I say more?
- Value – creates trust and rapport, functions as a free sample.
- Scarcity tactics – They are there, although Joyner definitely speaks against them.
- Call to action – Joyner wants you to become a printed author and joits his scarcity tactics to a very clear call to action.
What’s Mark Joyner’s Angle
It seems Joyner is selling nothing. I don’t want to be a cynic, but I just wasn’t raised that way, so I find it hard to believe a pitch isn’t on it’s way. That said, I love this pitchless writing and I want to offer my naive flesh to you all and say this: I hope Joyner’s only plan is to change the world.
The extra goody inside
You didn’t really think that was all? Did you? Nope! Joyner’s got one more free goody up his sleeve. If you do the unthinkable and send this free report to two friends, he’ll give you free access to his Viral Marketing Theory course. (Review coming soon). As I’m now finishing my second course in Joyner’s Simpleoligy (review coming soon), I’m recommending you find a couple of friends that like a little tech talk with their brunch.
I’m truly impressed and deeply impressioned, so there you have it.
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It’s exactly his pitch. Regardless of how he puts it, a pitch is always a pitch. Same old, same old.
By the way, nice review blog.
Comment by Mark — February 21, 2008 #
Thanks Mark
I have to disagree, though. Marketing isn’t the root of all evil- it’s just a tool. Just as guns don’t kill people, marketing doesn’t pitch and spam- people do. Again, maybe I’m naive, but it sees to me Joyner is trying to find something deeper to do with his life. Once he brings value into his own life, he can bring it into yours.
Comment by talishapiro — February 21, 2008 #
Marketers are people too. It makes sense to express your ideas and life, even while being a marketer. I am just as fed up with canned spiels as anyone. Marketing is something I do, it is not what I am. Ultimately we trust and do business with those we like. It is great Mark writes about the value of writing. Being overly cynical ruins everything, I will never let that happen.
Comment by Warner Carter — February 21, 2008 #
I’m with you Warner!
) and I don’t know anyone who would.
“Adding value” and “providing solutions” are not just buzz terms. If you feel like you’re just doing it for the money, you might be promoting the wrong product. Who you are and how you feel about your product shows in your marketing- you can’t avoid your own personality
That’s why I like Mark Joyner. It’s personal. I don’t buy from someone that strikes me as an asshole (pardon the French, again
Comment by talishapiro — February 21, 2008 #
Hey Tali, thanks so much for the very kind words. Just to be completely transparent – we do mention on the ROTA site that this is released in conjunction with our upcoming Best-Seller Blueprint (which I think is a pretty damn amazing tool if I say so myself), but let me be clear: the Rise of the Author morphed into something far more powerful than I had planned and I may turn it into a more developed book. I set out to write something talking about the definite window of opportunity in book marketing that now exists and may soon close, but happily I was able to get into topics that are dearer to me (technology to change the world). Yes, I definitely run a business and that’s part of my philanthropic vision, too. If you want to change the world it takes resources. I could do what I have set out to do in Construct Zero (markjoyner.name for reference) with the donations of others, but then I’d be beholden to the interests of the benefactors. My team and I are building an enterprise that will fund Construct Zero out of our own profit. I deliberately don’t talk about this in our marketing materials lest I be accused of profiteering under the guise of charity. So, our business is straight up business – high value in exchange for our customer’s dollars. Of course, if I can sneak in some education about some underlying concepts that bring people up to the point of being able to understand Construct Zero in a non-obtrusive way, so much the better.
There is my agenda plain for all to see. It hasn’t changed in the last few years and I don’t expect it will any time soon.
MJ
Comment by Mark Joyner — February 22, 2008 #
Hey Mark,
Thank you so much for taking the time to comment. I think my readers and I all benefit from your marketing methods. I know I’m only at the bottom of my own mountain, but the top doesn’t exclude philanthropy. What you say is true, in order to change the world we need resources. Believing our world doesn’t revolve around money is a naivety none of us can afford, as inhabitants of it.
The value you offer in your marketing material is beyond just that and that’s why I choose to follow you.
Thank you again,
Tali
Comment by talishapiro — February 22, 2008 #
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