Gabe & Max and how you can become a better marketer.

Every once in a while I gotta kick off my shoes and relax to some entertainment. For a while, now, I’ve been on a crusade to find entertainment, geared at the internet marketer. Lawyers get TV shows, cops get TV shows, doctors, detectives, journalists and even desperate house wives. So why don’t internet marketers get TV shows? Probably because you won’t sit through 25 minutes of some guy, sitting in his pajamas, in the basement (known as the “Home Office”) hacking away at his computer.

Internet Marketing Entertainment exists
All is not lost, my internet marketing colleagues! As more and more people are becoming aware of internet marketing, the college humor and smart-ass parodies are on their way. (Yes this does mean you should worry about your methods and the future of internet marketing, but that’s for after the short video.)

An astute friend from StumbleUpon, noticed I’m into internet marketing and sent me this little piece of internet marketing parody. These guys are low-tech, but excruciatingly on the mark. Hope you don’t scare easily

Why am I Really Showing You This?
Well, I thought I’d make a statement about what’s going on in this industry. If this video was too funny for words, then you got the massage:

There is a heap of crap out there and it stinks to climb it!

I’ve been staggering with The Marketer Review for the past few weeks. Desperately seeking good material to write about. I hate writing bad reviews, because it means I wasted my time on bad content. When I write a bad review, it’s because there’s insane hype around something and I really want to know what it’s all about, only to find out that’s all it was – hype.

Sure, there are shining exceptions (like Stompernet or Simpleoligy), but those are needles in my Everest-like hay-stack. Everyday I get more and more emails from internet marketers, telling me, how they usually don’t recommend stuff, but this video/e-book/report/top secret, never seen before, ultimately awesome, leaked chapter will just blow me away!

Blow Me
Is just one of the lines I utter, about 20-40 times a day, when plowing the pathway to a clean inbox. Rich Schefren released The Attention Age Doctrine Part II a little over a month ago, talking about how you must add value to your customer, that’s free – otherwise you won’t gain their trust or earn their attention. I agree.

Make Me Want to Pay You
My gripe isn’t with the gurus. Most of them have their list and they don’t necessarily want or need your attention. You guys, however are a whole different bowl of soup. Most of The Marketer Review’s readers are new to internet marketing, or have yet to reach their coveted goals. Which ever one of these groups you belong to, know that I’m talking to you.

The reason why you have yet to reach your goals is because you don’t provide value. And if you do, then you’re not giving me a taste of it. When you walk down the street, and pass by a bakery, you get a whiff of a freshly baked bun and you’re dying for a taste. Well who’s dying for a taste of your buns? (yes, yes, pun intended – I’ll regret it in the morning, I promise )

How Do You Compete?
Times are tough and more and more things are being given away for free. If someone is giving the equivalent of your product for free, you better modify your product and your free sample. But don’t loose faith, things haven’t changed, really. By now you must know about the free e-book/report. By now, you’ve been online long enough, to have an expertise. Be it Ad-sense, social marketing, building a humongous list, email marketing- these are valuable assets. These are valuable assets people are willing to pay money for. So give a lot of it for free, in an e-book, or a report, and save the amazing stuff for your product. It’s that simple. Just make sure you know who your competition is and what they’re giving for free.

Next time I open your newsletter (and I probably do), make sure to give me some good content and free value. Who knows, maybe next time, I’ll be reviewing you

To Gabe and Max for providing some long-awaited-for entertainment, to this lowly internet marketer, and for prompting some harsh words that needed to be said.