Mike Filsaime’s 14 tips on launching a commercial website.

If you take a look at my Manifesto, you will find my theses that in order to become a successful online marketer, there is no need to pay for information products. This entry forthrightly strengthens my point.

Just another long-copy sales letter
After examining Mike Filsaime’s currant high-profile information product, The 7 figure code, I stumbled upon his 2006 product, Butterfly Marketing. The well branded name caught my stereotypically female sensibilities, and I wanted to check out this “pretty”, “delicate” product. Clicking on the link, I realized how duped I had been, for there was nothing pretty or delicate about it. The terribly designed long-scrolling sales page was laughing at me right to my face. So what could I do but scroll through a sea of red headlines, testimonials, video proof and trashy graphics.

However, in every badly designed salesletter, there is a free bonus!

Mike Filsaime’s Butterfly marketing has such a little bonus. Now, I know a lot of you out there see those opt-in boxes and run scramming for the hills, but I have a golden rule:

Opt-in, take what you need and opt-out.

The good stuff
The Butterfly Marketing Manuscript “Leaked Chapter” is what you are looking for. Sure it is jam-packed with self advertising, but it also has some great advise for those of you who are planning on launching a site, anytime soon. And for the benefit of my readers, who suffer a severe case of Optinbox Phobia, here is my summation:

• The benefits of free samples:
  • Find out who your potential customers are.
  • Once the potential customer gets a taste, they want more. (Eloquently dubbed: “The Pringle Effect”)
• Don’t just launch your site. The point of launch is your highest hit point, after that, it will get exponentially lower until it hits zero. What you want to do is offer new products, upgrades, up-sells, cross-sells, affiliate products and launch new projects with the use of your existing client database (what is widely known as “the list”). On that note, relaunching will do you good.
• Affiliate commissions should be 20%, payed monthly, preferably weekly and possibly right now! (Possible with split-pay systems, like PayPal or StormPay)But always on time.(This is advice from a rich man and this percentage worked for him. I’d do some more research about this subject- see what the consensus is.)
• If all you can do to get subscribers is advertise, pay for Pay Per Clicks Ads, and constantly recruit JV partners to relaunch your products, than that’s a clear-cut sign , your site is dead. Generally, you want to have a subscriber exponential rate of 1.0 or more (lower than that and you’ll quickly dim away).
• In correlation to section 2, you must constantly split test. A/B split testing software tests your content in many different forms. This, folks, is not free. My advise on this point is not to buy one of the internet marketer’s products (a random example I found on a Google Adsense wouldn’t go near him with a 10 ft. pole and a rubber glove), but to do a comparative Google search and find a reliable company that offers a reasonable price (prices range between $100-$400 depending on the number of views).
• How to split-test:
  • Find your “control” (your current best).
  • Make 1 change to the process. (For example: change your headline and test it and see if it increases your new member rate or decreases it.)
  • If it decreases it, then try a new headline. If it increase your rate, then that becomes your new “control” and you try to beat that.
  • Keep trying to beat your “control”. This is you, not just launching your site, but keeping it alive. Also improving your conversions, perpetually, equals the exponential growth of your subscription rate.
• Make it easy for your affiliates to make you money (only a partial list out of the original):
  • Write multiple pre-made email letters for members and provide multiple subject lines, for these emails, for them to decide what is best for their personality. Different people have different styles.
  • Write follow up emails for them.
  • Write articles for them and show them where they can post to article directories.
  • Write Ezine Ads and show them where to advertise.
  • Use a Tell A Friend with pre-made text.
  • Buy a Banner package at BannersMall (Mike’s recommendation) and provide them the code to use and put on their sites.
  • Create Email Signatures for them to use.
  • Create forum signatures for them to use and give them a list of forums where they can join and post.
  • Write Reviews of your product for them to post on their blogs.
  • Write press release and show them where they can post them or buy them.
  • Write PDF’s or self branding ebooks for them to giveaway.
• Beware of 3rd-party tool, they may make your promotional processes unbearably messy and thus too complicated for your affiliates to figure out.
• When designing your promotion page make sure you number the steps. (example: step one-send this email to your members, step 2-add these banners to your site…etc…)This will compel your user to use each and every promotional tool you hand them.
• An audio welcome, instructing the visitor on what you want them to do. This is very popular with internet marketers, so I say give it a shot, although I find it quite annoying and redundant. The most important thing here is a stop button, so the poor user doesn’t run screaming from the site on account of all the noise you make. My theory on this, is because long copy is so daunting (especially for first time users), they really need a human voice to guide them through it and maybe even sum it up for them.
• Videos are especially handy for explaining how to use the tools. Mike’s recommendations: Screemcamgenerator or Techsmith. (Don’t assume everybody knows how and where to copy/paste codes, explain everything, step-by-step- the harder you work at promoting your affiliates, the harder they will work at promoting your products.)
• Make sure new subscribers know about your affiliate program immediately. Don’t wait for later- later never comes. You also want to make sure the benefits are clear to them, right from the start.
• Joint Ventures (widely referred to as “JV’s” ):
  • One-on-one phone call.
  • Contact them and tell them to find a spot in their sites to advertise your site.
  • Have them send an email, linking to your site.
  • Allow them to give a free “top level” membership to your site for every person that pays for their site upgrade. That way you are getting a potential client (who had already payed for this niche of products) added to your database that you can back end with your products.
• Have your stats in order. You need to have your information on the money-making potential of your products, so people know what to expect. I know many marketers show screen shots or videos or checks or bank statements of this information, I personally find this vulgar and prefer stating it in writing. However if this works for you, go ahead.

How does a larva become a butterfly?
You don’t have to buy The Butterfly Marketing Manuscript to do it right, you can simply read the “Leaked Chapter”. The butterfly effect is a simple idea: If a butterfly flapped it’s wings in New York, two weeks later there will be a tornado in Hong Kong. If you make constant little changes to your site, two weeks later you’ll be a millioner.

The “Leaked Chapter” has tons of tips and oodles of good advice
If you only read one book this week, make it Mike Filsaime’s Butterfly Marketing Manuscript “Leaked Chapter”.

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